📺 Stream EntrepreneurTV for Free 📺

How FanDuel Has Evolved in the Wake of Legalized Sports Betting David Meltzer sits down with the company's CMO to talk about the transition.

By David Meltzer •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, FanDuel's Chief Marketing Officer Mike Raffensperger shares his insights on:

  • How his experience working at Amazon helped give him an understanding of the digital advertising marketplace [5:06].
  • Why you need to be telling an impactful story with your content that also improves your audience's experience [8:03].
  • Why he believes that FanDuel is one of the best "second screen" experiences in the world for sports fans [10:35].
  • How the growth of legal sports betting has changed the way that fans consume sports content [13:19].

Related: How We Can Overcome Our Biases About Tech
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Most Popular

See all
Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

By Emiliano Jöcker
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.
Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

By Emily Rella
Leadership

Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.

By Rimi Basu
Business News

The TikTok Ban Bill Has Been Signed — Here's How Long ByteDance Has to Sell, and Why TikTok Is Preparing for a Legal Battle

TikTok has nine months to cut ties with its China-based parent company ByteDance.

By Sherin Shibu
Business News

Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

On an earnings call, Musk told shareholders that Tesla could start producing new, affordable electric cars earlier than expected.

By Sherin Shibu