You can be on Entrepreneur’s cover!

Book Review: How To Stand Out By Dr. Rob Yeung Dr. Rob Yeung's How To Stand Out explores the tasks and ideas that push you out of your comfort zone.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

In a world where people strive to be more than ordinary in everything they do, how do you stand out? How do you make yourself the most memorable person with the most salient pitch out there? What tools do you use that you already have, and what tools can you develop further? Dr. Yeung has executed a study of how people stand out, then written a book that can assist even the shyest wallflower in getting noticed. There are tasks and ideas that push you out of your comfort zone, which include not telling people who are anxious to calm down. Using separate chapters, How to Stand Out breaks down different methods that can be applied depending on your persona. This is an excellent book for entrepreneurs trying to shed light on a new venture, people in consumer-facing positions like sales, and pretty much anyone who is looking for a confidence boost to get to the next goal level.

Entrepreneurs

Egypt Startup Vexls Offers Platform To Help Create Designs For An Arabic-Speaking Audience

Vexls is a simple platform that enables non-professional designers to create visual content catered for an Arabic-speaking audience.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Growth Strategies

Five Steps To Build Your Entrepreneurial Community In The MENA

Entrepreneurs should be clear on their networking goals, and pay attention to what others say, using the tools available to ensure each interaction is intentional and meaningful.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.