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Tapping Into the DNA of the Playboy Brand How an old-school brand is adapting for modern times.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises Rachel Webber talks about how the Playboy team is reengineering the iconic brand and how her education and experience have prepared her for marketing success.

Related: How This Pro Athlete Sticks to His Budget

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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