How the 'Mom Test' Can Help You Cut Through B.S. and Find Important Answers This simple question can make complex issues seem much more straightforward.

By Jordan Harbinger

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

On this episode of The Jordan Harbinger Show, Jordan Harbinger speaks with infectious disease specialist and Superbugs: The Race to Stop an Epidemic author Dr. Matt McCarthy about a simple test that one of Dr. McCarthy's patients used to discover whether a product was really worth the medical risk. Can you use a similar test in your own business to cut through the noise and find quick, actionable answers to difficult questions?

Watch a preview above, or check out the full episode on The Jordan Harbinger Show YouTube channel here.

Related: Is Artificial Intelligence a Competitor or a Collaborator?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Jordan Harbinger

Creator, The Jordan Harbinger Show

Jordan Harbinger is a Wall Street lawyer turned interview talk-show host, and a communications and social dynamics expert. He has hosted a Top 50 iTunes podcast for over 12 years and receives over five million downloads per month, making The Jordan Harbinger Show one of the most popular podcasts in the world. On The Jordan Harbinger Show, Jordan deconstructs the playbooks of the most successful people on earth and shares their strategies, perspectives, and practical insights with the rest of us.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

How to Become a College Planning Consultant

If you can tell a Harvard student from a UC Berkeley student and know all there is to know about college, it's time to throw your mortarboard into the entrepreneurial arena by becoming a college planning consultant.

Growing a Business

If You're Not Using Chatbots, You're Letting Customers Down. Here's Why.

Discover how chatbots can broaden your company's reach and increase efficiency in customer service.

Business Solutions

Why Many Business Owners are Finally Moving on From Microsoft 365

One alternative gives you the same apps for life.