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How This Female Executive Knew Marketing Was for Her From a Young Age CMO Monica Klausner talks about working alongside of her CEO brother at their company Veestro.

By Business Rockstars

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Monica Klausner, who says she always knew she wanted to go into marketing, starting from a young age when she viewed televsion ads and their portrayal of brands. Her interest in seeing how people tick and respond to ads prompted her to pursue a career in marketing.

Veestro, a healthy food delivery company of which Klausner is the CMO, relies on data to form ideas about its marketing strategy. Metrics like customer retention rates, customer acquisition costs and lifetime value all factor into how the marketing executive puts together a plan for the company's customers. For the last four years, Klausner has worked alongside the CEO of Veestro -- who also happens to be her brother.

Click the video to hear more about Klausner.

Related: Why Cultivating Your Skills Can Also Cultivate Your Passion

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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