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How 2 Entrepreneurs Wrote Their Business Plan on a Napkin at a Bar (and Why the Plan Worked) The ZinePak co-founders had a simple strategy, and they stuck to it.

By Gerard Adams

entrepreneur daily

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In this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams spotlights Kim Kaupe, co-founder of ZinePak, which creates fan merchandise like a magazine, magnets and patches. Kaupe explains how she and co-founder Brittany Hodak came up with ZinePak's business model on a napkin at a bar. The entire plan was just two simple steps:

  1. Make money.
  2. Have fun.

That's it. But, by following those two simple steps, Kaupe and Hodak have transformed ZinePak into a sustainable business model. Click play to learn more about how they did it.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel.

Related: Why You Need to Work for Your Opportunity, Not Wait for One

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Gerard Adams

Entrepreneur, angel investor, self-made millionaire at 24

Gerard Adams is The Millennial Mentor™, inspiring the generation to leverage their passions for success and create the lifestyle they dream of. A serial entrepreneur, angel investor, self-made millionaire by the age of 24 and millennial himself, he is most popularly known as the co-founder of Elite Daily. To date, he has built, backed or invested in nine businesses across multiple industries that have all delivered over seven-figure profits. Gerard has recently developed a video series, Leaders Create Leaders, to offer a behind-the-scenes look at what it takes to be a successful entrepreneur. Learn more at GerardAdams.com

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