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How an Entrepreneur's Mindset Will Determine a Business's Success Joe De Sena, CEO and Founder of Spartan Race, shares his thoughts on building toughness and more.

By David Meltzer

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On this episode of The Playbook, Joe De Sena, CEO and founder of Spartan Race, provides his insights on:

  • Why you need to set expectations about your management style immediately upon hiring team members [6:51].
  • How a feeling of accomplishment or achievement can help people push through tough times or challenges [8:14].
  • How many entrepreneurs fall into a trap of being guided by their desire to avoid discomfort [12:00].
  • Why having the right frame of reference will help to get you out of what Joe calls the "Valley of Death" [14:31].

Related: How to Develop an Unstoppable Mindset

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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