To Be Successful, Your Brand Needs a Clear, Simple Focus Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

By C-Suite TV • Feb 22, 2018

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner C-Suite's Jeffrey Hayzlett sat down with David Haigh, CEO of Brand Finance, to share his insights on what all successful brands have in common. He also sat down with Matt Prechern, EVP and CMO of HCL Technologies, at his offices in New York City, to talk about the steady increase of HCL's brand and to reveal the secret about what's made the company brand so successful.

C-Suite TV

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

By Neil Patel

Business News

Viral Chick-fil-A Employee Quits After Reportedly Being Told to Stop Posting Reviews of the Food and Drinks

Mimi Webb has over 3.8 million likes across her videos.

By Emily Rella

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

By Nikola Baldikov