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How to Build an Audience From Scratch Your content may be ready to go, but you also need to secure a receptive group of customers.

By Greg Rollett

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Greg Rollett discusses how to build your audience, even if you're starting from scratch. According to Rollett, one of the main questions he receives from others is how to build an audience when you don't have one at all.

In order to create content that speaks to your intended audience, you must first look to define who your audience is and what they want. Once you've tackled finding the right group, you can begin marketing to them. You goal is not to be the most famous in the world, but the best-known witihin your particular space. Once you start focusing on your selected audience, your content will have far more impact.

Click the video to hear more from Greg Rollett.

Related: How to Increase Your Sales With Original Video Content

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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