You can be on Entrepreneur’s cover!

How This Charitable Business Keeps Its Profits Within the Community The eyewear company focuses on marketing with the brain and making profit-sharing decisions with the heart.

By Business Rockstars

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with Chad Dime, a co-founder of DIFF Charitable Eyewear.

Dime talks about how he and his co-founders reached the Jenner sisters. The business owners made it one of their goals from the start to get particular celebrities to wear their sunglasses and see their product marketed through influencers.

Diff, which donates part of its proceeds to the local communities in Zimbabwe from which its products are made, is actively working to assure its products are benefiting its creators and suppliers. Dime shows off the individual glasses pouches its products are sold in, pointing out that each pouch is handmade and includes a special handwritten note from the tailor in Uganda.

Dime also stresses that, as an entrepreneur, you should constantly think about your employees. Dime chooses to live by entrepreneurial mantras that include commitment, integrity and charity.

Click play to hear more.

Related: This Fashion Startup Hopes to Become the Amazon of Wardrobe Styling

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Editor's Pick

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.