You can be on Entrepreneur’s cover!

Careem's Mudassir Sheikha And Magnus Olsson On What's Next For The MENA Unicorn Careem's co-founders Mudassir Sheikha and Magnus Olsson are setting their sights on the next phase of growth.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

With ride-hailing company Careem today offering its services to more than 100 cities, co-founders Mudassir Sheikha and Magnus Olsson are now setting their sights on the company's next phase of growth. In a chat with Entrepreneur Middle East, the co-founders of Careem discussed the road ahead for the company, which includes presenting more affordable options in terms of transport and car pooling choices, a better platform based on seamless infrastructure, and of course, establishing themselves to new cities to further provide new jobs and expand their enterprise.

Noting their growth trajectory from the past few years, wherein they learnt to build the infrastructure for regional consumer-internet businesses, Sheikha says they want to help out other startups too: "Many other startups in the region are struggling to do the same, and that barrier, that effort- it creates a lot of friction which prevents them from scaling seamlessly. Now that we've done it in the industry, we want to figure out how can we open up this infrastructure to other startrups that want to build regional businesses as well. We want to figure out a way that is very easy and much, much more affordable so that we can start seeing more regional businesses come out of the region, and start simplifying people's lives. "

Related: Careem: It's Full Speed Ahead For This Middle East Startup

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.

Entrepreneurs

Beware Of The Underdog: Nooruldeen Agha, Founder And CEO, Elabelz

Nooruldeen Agha, founder and CEO of Elabelz, believes that entrepreneurs need to have the stamina to completely give up their life in order to build something from the ground all the way up to the greatness.

Growing a Business

7 Ways To Add Massive Value To Your Business

Brian Tracy shares his seven secrets to adding value in your job, business or products for greater success.

Marketing

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.