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How to Trick Your Brain to Love Criticism Science says the body responds similarly when afraid or excited. Here's how you can use that to your advantage.

By Ben Angel

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

It's hard not to react negatively whenever we're criticized. That's natural, because it makes us feel as if we're being rejected -- that the criticism is actually a threat to our safety. That's why the subconscious tends to lash out with anger or fear whenever someone criticizes us.

However, in this video, Entrepreneur Network partner Ben Angel explains that the human body actually reacts similarly when we are excited and when we are afraid. So, rather than allowing yourself to give into those fearful emotions, try to convince yourself that you are, instead, excited by the criticism. That way, you'll be more likely to take it in and improve rather than ignore it or reply with anger.

Click play to learn more about this brain trick.

Related: The Deadly Cost of the Entrepreneurial Mindset

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Ben Angel

Entrepreneur Network Contributor

Tackle AI's toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, "The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World." Click here to download your 'Free AI Success Kit' and get your free chapter from his latest book today.

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