Entrepreneurs Reshaping The Future Move over, United Nations: it's time for entrepreneurs to save the planet

By Karl W. Feilder

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

It's now over a quarter of a century since the United Nations met at the Rio de Janeiro Earth Summit, and pledged to reduce global greenhouse gas emissions. And how are we doing? Every year since then, global greenhouse gas emissions have risen, and at the end of 2018, the various UN task forces issued a wide range of predictions relating to climate change, including end-of-the-economic-worldas- we-know-it forecasts, as well as look-on-the-brightside optimistic forecasts of a US$26 trillion new market for clean tech products and services before 2030.

In common with many other serial entrepreneurs, I sensed this global opportunity more than a decade ago. Any time when an existing market is forecast to undergo major change, and where the existing players seem to be failing to either acknowledge the need for change, or be unable to grasp the speed of change required, that's when the entrepreneurs step in.

According to a Carbon Majors report, over the last 30 years, just 100 companies have caused more than 71% of the world's greenhouse gas emissions. According to Sir David Attenborough, humans also created "the greatest threat in thousands of years," and if we don't take action, "the collapse of our civilizations, and the extinction of much of the natural world, is on the horizon."

Just stop and think about that for a second. "Collapse" and "extinction": those are heavy words indeed. Even framing the problem is tricky– the United Nation created a blueprint known as the 17 Sustainable Development Goals (SDGs) with 169 targets, which are designed to achieve a more sustainable future for everyone by 2030. Broadly, they focus on protecting the planet, ending poverty in a variety of ways, balancing gender equality, and ensuring all people enjoy peace, justice, and prosperity. There's no mandatory singing, and holding hands around the camp fire, but you get the idea. Of course, they are all important– but some of them will be pointless if our planet is uninhabitable, especially as climate change intensifies and speeds up. It may seem confusing, but a major part of the problem, is that despite 25 years of educating Joe Public, climate change hasn't actually been caused by consumers, it's been caused by business decisions. As entrepreneurs and the leaders of tomorrow, it's now up to you and me to provide solutions to the mega corporations, so that, together, we can save the planet.

Related: Five Signs That You Have A Great Business Idea

Selling your products and services
Sustainability, in terms that businesses can understand, is all about money. And money is always expressed in numbers. So, any budding clean tech entrepreneur needs to be very good with numbers, both financial and non-financial. Telling a corporate board that your new whizz-bang invention will put a lot of smiles on employee's faces is useless. Telling them it will achieve a specific increase in productive hours of employment would be better, but showing an actual EBITDA (earnings before interest, tax, depreciation, and amortization) improvement will get you firmly in the door.

Back in 2007, we provided just such a global system for DHL, enabling them to accurately and frequently (annual measurements are basically useless) measure their carbon footprint efficiency, which then allowed us to pilot new technologies, and then scale the most financially impactful. It's up to us, the entrepreneurs of today, to inspire and teach the entrepreneurs of tomorrow how to factor numbers based sustainability metrics into every aspect of their product and sales strategy. We need to identify, coach, and invest in startups and scalable innovations that actively target environmental solutions on mega-corporates, and we need to quickly teach those that don't.

Saving the planet isn't a thankless task. From personal experience, I can tell you that your decision to redirect your entrepreneurial flair and talent into scalable low carbon products and solutions won't just generate a strong financial return. It will get you up every morning with a real sense of genuine purpose and authentic pride. And at night when you kiss your children and grandchildren to sleep, you will know, deep in your heart, that your efforts are helping their future. Together we can make sure the future ain't what it used to be.

Related: Got an Awesome New Business Idea? Here's What to Do Next

Karl W. Feilder

Founder, CEO, and Chairman of The Neutral Group and Neutral Fuels

Karl W. Feilder is founder, CEO, and Chairman of The Neutral Group and Neutral Fuels. A serial tech entrepreneur and business sustainability advocate, Karl’s direct actions to mitigate climate change have resulted in over 10.5 million tonnes of carbon dioxide savings from global corporations. Karl has previously built five companies to exit via trade sale, and taken two more to their initial public offering. In the last decade, he has built up The Neutral Group from a two-person startup to an international business, and is now preparing its Neutral Fuels LLC subsidiary, a company that produces bio-fuel from waste, for an IPO on the London AIM stock market in 2023. Simultaneously, Karl is building another subsidiary Neutral Assets LLC into an internet of things asset management company. Karl mentors startups across industry, and was the first Adjunct Lecturer at the Masdar Institute in Abu Dhabi. He has worked as a Catalyst at Hult International Business School in both Dubai and San Francisco. Karl holds a B.Eng. (Hons.) in Industrial Engineering, an executive MBA from Henley Management College, and is writing his PhD thesis on “psychological optimization of innovative teams.”
Personal Finance

A $60 Trillion Financial Dilemma is Coming — How to Keep Generational Wealth from Disappearing

If you're a successful entrepreneur looking to create generational wealth, consider investing in private capital markets rather than chasing the next hot dot.

Leadership

The 4 Pillars of Leadership — How to Succeed as a People-Driven Leader

People-driven leaders prioritize relationships, trust and a positive work environment to foster engagement and team success. Here's everything you need to know about owning this leadership style.

Leadership

Entrepreneurs, Stop Putting Your Life on Hold. Here's Why Embracing Joy Fuels Success

Emphasizing the urgency of not postponing life's joys for entrepreneurial success, advocating for immediate action to balance work and life to avoid future regrets.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

This 27-Year-Old Started a Side Hustle on Facebook Marketplace — Now the Gig Earns Over $500,000 a Month

Valentina Zapata wanted "something positive to do on the side" — and it turned into a major money-maker.

Growth Strategies

UAE-Born Epik Foods Acquires 1762 from Yolk Brands

The acquisition follows Epik Foods securing of US$15.5 million in private capital funding from Ruya Private Capital I, LP, a fund managed by Ruya Partners.