You can be on Entrepreneur’s cover!

Why Tenacity Is the Foundation for This Entrepreneur's Personal Brand This fitness entrepreneur and performance coach talks about the importance of tenacity in business and in life.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Jennifer Cohen is an author, fitness expert and entrepreneur discusses her unique career pathway, from her beginnings working in sales for the Toronto Raptors, to landing in the music industry and then building her personal brand in fitness and health. She shares how she carved out a marketing consultant position for herself, the process of landing endorsement deals with major sponsors and why work-life balance doesn't exist for her.

Cohen and The Playbook host David Meltzer also highlight the characteristic of tenacity and how it allows entrepreneurs to survive and thrive in today's business landscape, as well as the role that consistency plays in terms of personal growth.

Related: How Authenticity Makes a Difference When Marketing Niche Brands

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

Kevin O'Leary Says 'Do Not' Merge Finances, Bank Accounts With Your Spouse: 'I Forbid It in My Own Family'

The "Shark Tank" star stressed the importance of keeping your "own financial identity" in a relationship.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)