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How This Superfan Landed His Dream Job Ronnie "2K" Singh talks about his unusual path to working for 2K Sports.

By David Meltzer •

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Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Ronnie "2K" Singh, Director of Influencer Marketing for NBA 2K, talks about:

  • What it was like dropping out of Columbia Law School to take a job with a women's basketball team [3:21]
  • Why you shouldn't focus on immediate gratification and why you need to look at the long run [8:20]
  • The storytelling challenges that marketers face in traditional sports and esports [11:51]
  • How NBA2K games help retired players like Michael Jordan continue to stay relevant [14:53]

Related: How to Form Better, Healthier Habits
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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