The Executive Selection: Rado The Swiss watchmaker has now introduced the True Thinline Leaf, as part of its pre-Baselworld 2018 releases.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rado
Rado True Thinline

In 1962, Rado made the watchmaking world sit up and take notice when it launched the Rado DiaStar, which was revolutionary for its scratch-proof case made of tungsten carbide- no other brand had made use of this material before Rado. In line with that history of craftsmanship, the Swiss watchmaker has now introduced the True Thinline Leaf, as part of its pre-Baselworld 2018 releases.

The first thing you'll notice is its distinct nature-inspired aesthetic, plus its use of high-tech ceramic that makes it resistant to scratches, while also being incredibly light and comfortable to wear. With its mother-of-pearl dial -a rising trend in the watchmaking scene- its texture and color changes according to how light hits it, and a distinctive leaf pattern can also be perceived on closer inspection.

Related: The Executive Selection: Rado

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Marketing

5 Trends Shaping the Next Generation of Digital Marketing

These IT platforms offer a unique opportunity for brands to connect organically with their demographic by partnering with influencers who boast a loyal following.

Business News

X Is Losing Users and Struggling to Attract Creators, According to New Data

The company, which is owned by Elon Musk, says that 1.7 million people join the platform every day.

Culture

50 of the Best Work from Home Jobs That Pay Well in 2023

If you're tired of driving to an office and would love to work at home, there are plenty of high-quality full-time work-from-home jobs for you.