📺 Stream EntrepreneurTV for Free 📺

This Startup Wants to Control Your Brain With an App Wearable tech that can alter your mood is a thing now, apparently.

By Clay Dillow

entrepreneur daily

This story originally appeared on Fortune Magazine

Thync via Twitter

I'm sitting in Sumon Pal's office in Boston's Back Bay, and while fixing two small electrodes to my head with a light adhesive—one to my temple, another to the back of my neck—he's explaining what the next 16 minutes should feel like. Most users feel reduced tension in their bodies, he says. Their thoughts ping-pong less frequently, breathing slows noticeably, and thoughts that typically cue anxiety—of work, of relationships, of family—become less consequential.

Pal, executive director of Los Gatos, Calif., -based neuroscience startup Thync, designed the calming "vibe" that's being imparted to my brain through a prototype of the app-controlled wearable device that the company will release later this year. Thync's technology utilizes tDCS, or transcranial direct current stimulation, to trigger specific responses in the brain, dialing up feelings of calm and serenity or conjuring energy and focus on demand.

Thync isn't out to alter the brain's biology, but to allow better control of the energy, focus, and calm that are already naturally available to us, co-founder and chief science officer Jamie Tyler says. "Coffee, alcohol, drugs; these are all neuro-enhancers," Tyler says. "You're already modifying your brain activity." Thync wants to better harness that command—and perhaps grab a piece of the alcohol, coffee, pharmaceutical, and energy drink markets collectively worth billions.

The pulses—each "100 times lower than what's considered dangerous," Tyler insists—feel comfortably warm but not painful. Just as Pal described, the familiar tension in my shoulders eases, my breathing slows, my mind noticeably stops racing. My body takes on the feeling of lax warmth usually associated with a finger or two of scotch—my usual means of unwinding.

"People have been doing this forever, this is nothing new," Tyler says. "I think this is the kind of product people have been waiting for."

Contributing Ed. for @PopSci, hired gun for @Fortunemagazine@CNBC and others. Writing on SciTech, NatSec, commerce and culture.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

McDonald's CFO Says 'Everybody's Fighting for Fewer Consumers' as Earnings Reports Show People Are Spending Less on Fast Food

Starbucks, Pizza Hut, KFC, and McDonald's all reported lower-than-expected sales this week.