📺 Stream EntrepreneurTV for Free 📺

Watch Elon Musk's Second Attempt to Land a SpaceX Rocket Because 'close, but no cigar' simply isn't good enough.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Elon Musk Fans via Facebook
Elon Musk

UPDATE: The launch has been postponed -- again. SpaceX says it is now scheduled for Wednesday, February 11, at 6:03 p.m. ET.

Trailblazing tech entrepreneur Elon Musk has something to prove. Earlier this month, Musk's SpaceX launched a Falcon 9 rocket and attempted to land it on a floating platform in the Atlantic ocean. The 14-story-tall rocket took off without a hitch, but it botched its landing, bouncing off the deck of the barge.

"Close, but no cigar," is how Musk described the failed landing. And for any entrepreneur worth his salt, "close" simply isn't good enough.

SpaceX will try again today. At 6:10 p.m. EST, a new Falcon 9 rocket will lift off from Cape Canaveral Air Force Station in Florida. Like last time, the rocket will soar up into space, then use GPS tracking to land itself smoothly on the platform.

In case you're not familiar, SpaceX is a company Musk founded in 2002 to "revolutionize space technology, with the ultimate goal of enabling people to live on other planets."

Related: Google, Fidelity Invest $1 Billion in SpaceX to Spread Internet Access Across the Globe

In addition to launching and hopefully landing the rocket, it will carry the National Oceanic and Atmospheric Administration's (NOAA) "Deep Space Climate Observatory." The instrument will detach once the pair reach space. It will be used to monitor solar winds generated by the sun that can cause disruption of telecommunications and GPS on Earth.

You can watch the launch event right here at 6:10 p.m.:

Related: Elon Musk to Build 'Hyperloop' Track, Likely in Texas

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Data & Recovery

Get 500GB of Lifetime Cloud Storage for a One-Time $120 Payment

Boost your bottom line by getting an enormous amount of cloud storage for life without recurring fees.

Money & Finance

12 Books That Self-Made Millionaires Swear By

The bookshelves of millionaires can inspire you to build your wealth. Here are 12 must-reads they recommend.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.

Devices

Stay Focused and Accessible with These $40 Conduction Headphones

These headphones sit on top of your ears, so you can take calls while staying tuned into your surroundings.

Devices

Keep the Office Cool This Summer with $10 Off a Klima Thermostat

The Klima Smart Thermostat can turn your existing mini split, heat pump, or AC into a smart unit.