📺 Stream EntrepreneurTV for Free 📺

You Lost the Big Fight, Now What Do You Do? Leaders are lauded for their triumphs but defined by how they emerge from setbacks and learn from failure.

By Marty Fukuda

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

How a leader handles setbacks and defeats often tells a bigger story about their leadership abilities than their big wins. Challenge and adversity are givens. We will all get knocked down, whether literally in the ring or figuratively in the conference room. It happens to even the best.

What's of the utmost importance is getting back up on your feet quickly and building some new momentum. Here are five ways leaders overcome a business setback or defeat:

1. Get back to the basics.

One of the most common reasons that leaders occasionally stumble is that they lose sight of what caused success in the past. Through lack of focus or direction, or from arrogance from past success, a leader might derail from the fundamentals. I've found that the greatest practitioners in a variety of disciplines, from musicians to elite athletes to the best executives, continue to refine and revisit the basics, particularly after a tough loss.

Related: Grow Your Business By Getting Back to Basics

2. Re-evaluate your preparation.

If you've lost out on a new account or captained a failed rollout at your company, one thing to go back to and examine is how you prepared. Did you put in the effort on the front end? Sometimes you'll find it's the set-up that propels success versus the execution itself.

3. Watch the tape.

In the ring analogy, a fighter would watch the video with his trainer and look for takeaways for the next fight. Business leaders don't have the luxury of watching a video replay of a tough loss, but you can reconstruct past events, similar to a police detective re-enacting a crime scene. By re-evaluating with your team your decisions and actions, you will find invaluable nuggets of information that can help you prepare for future wins.

Related: How 5 Successful Entrepreneurs Bounced Back After Failure

4. Prepare for a re-match.

Great leaders should have a difficult time accepting defeat, and that fact alone helps make them great. They don't accept a single defeat as defining, "I can't beat this opponent." Instead, they look at it as a bigger challenge, "How can I come back and defeat them?"

Just because you've lost a sale, doesn't mean that the door is shut forever. Winners figure out another way to get in front of the customer, they prepare like crazy and take advantage of a second chance.

5. Get back in the ring.

The best leaders don't waste time doubting themselves. For some, a defeat is something that takes them a while to mentally get over. For the most effective, after defeat, they quickly re-engage the battle. Winners realize that lots of things in life come down to a numbers game. Of course, there's nothing like a fresh victory for getting back in the ring to erase any doubt that may have crept in during defeat.

Related: 7 Lessons From the Boxing Ring

Marty Fukuda

Chief Operating Officer of N2 Publishing

Chicago native Marty Fukuda is the chief operating officer of N2 Publishing, overseeing operations at its corporate headquarters in Wilmington, N.C. He first joined the company as an area director in 2008 after working in the direct sales and print industries. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Real Estate

Is It More Profitable to Buy a Single-Family or Multi-Unit Property? Here's What Beginner Real Estate Investors Need to Know.

Making the most profitable decision means having a clear eye towards risk tolerance, time availability and management training enthusiasm, among other factors.