More Businesses Can Now Offer Booking Options on Yelp Through new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer directly through a company's Yelp page.

By Nina Zipkin

Yelp

It's one thing for people to find your business online. It's another for them to actually buy what you're selling.

In a move that could help more companies close that gap, reviews site Yelp added new categories today to Yelp Platform, which allows consumers to book services directly through Yelp. Through the new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer right from a company's Yelp listing.

Related: Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

Yelp's latest partners include Vimbly, a platform that lets users search and book everything from dance classes to horseback-riding lessons in 17 U.S. cities, and GolfNow for booking discounted tee times. The company is also teaming up with salon finder Vagaro, florist finder BloomNation, legal advice hub LegalZoom and making its foray into the nightlife with TableList.

Yelp Platform launched in 2013, starting with food delivery powered by Delivery.com and Eat24 (and later with EatStreet ChowNow and Ordr.in), and spa and salon appointments powered by Booker. Last fall, the company added hotel and winery reservations supported by Hipmunk and CellarPass.

In a blog post published today, the company said Yelpers have booked and ordered from local businesses within Yelp about 1.5 million times to date.

Related: Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.

Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

It's one of many new features rolling out on the platform in 2024.

Marketing

How to Write Emails That Stick and Get Action

Most SEO strategies are broken. Entrepreneurs chase rankings, traffic and backlinks — yet their revenue stays flat. This article exposes why traditional SEO fails to convert and reveals a revenue-first approach designed to turn organic visitors into paying customers.

Business News

Generative AI Is Creating Power Struggles and 'Tearing Companies Apart,' According to a New Survey

More than one out of three executives surveyed said they found the adoption of generative AI at their companies to be a major disappointment.