📺 Stream EntrepreneurTV for Free 📺

Soon, Your Subway Sandwich Will Contain Antibiotic-Free Meat In its commitment to eliminate antibiotics from its meat supply, the sandwich franchise follows in the footsteps of Chick-fil-A, Chipotle and Panera Bread.

By Laura Entis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Subway announced today that it will eliminate all antibiotics from its meat supply in the company's roughly 27,000 U.S. locations over the next decade.

In doing so, the sandwich franchise joins a growing list of chains making public commitments to health and freshness. Pizza Hut and Taco Bell both set plans to phase out artificial flavors and coloring from their menu by the end of the year and Chipotle recently became the first national restaurant chain to go GMO-free.

The widespread use of antibiotics in livestock production has become top-of-mind for consumers as fears over the development of drug-resistant bacteria grows. Restaurant chains have taken action to address these concerns: Subway's pledge to phase out the use of antibiotic-raised meat follows similar commitments from Chick-fil-A, McDonalds (although the franchise is restricting, not banning, the use of antibiotics in its meat supply) and Chipotle.

"Today's consumer is ever more mindful of what they are eating, and we've been making changes to address what they are looking for," Dennis Clabby, executive vice president of Subway's Independent Purchasing Cooperative, said in a statement.

Related: How This Food Blogger Convinced Chick-fil-A to Go Antibiotics Free

Subway could certainly use a boost. Last year, sales fell 3.3 percent, the biggest decline among the major fast-food chains, according to a report by food-research firm Technomic.

The company expects its chicken will be completely antibiotic free by the end of 2016. Antibiotic-free turkey will be introduced next year, with a full transition taking place within three years. Finally, the company will eliminate antibiotics from its pork and beef supply by 2025.

Vani Hari, an outspoken food blogger who helped convince Chick-fil-A and others to rethink their ingredients, said consumer activist groups had gathered more than 250,000 signatures petitioning the chain for change. She counts the latest announcement as a victory for her cause.

"I thank Subway on the behalf of many to address this very critical public health issue," she says. "Subway's commitment is a major wake up call to other restaurant chains not responsibly sourcing meat and will send shock waves through the entire meat industry."

Related: Subway to Remove Chemical From Sandwich Bread Following Blogger's Protest

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How to Turn Workplace Conflict into a Strategic Advantage

Conflict is present in all organizations and takes numerous forms. Here's how organizations can harness conflict to create better outcomes and healthy conflict management cultures.

Marketing

We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.

An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.

Business News

Google Lays Off Hundreds of 'Core' Employees, Relocates Others Overseas

The layoffs were announced days before Google's parent company, Alphabet, announced its Q1 2024 earnings.

Business News

McDonald's CFO Says 'Everybody's Fighting for Fewer Consumers' as Earnings Reports Show People Are Spending Less on Fast Food

Starbucks, Pizza Hut, KFC, and McDonald's all reported lower-than-expected sales this week.

Growing a Business

10 Founders On the 'Aha' Moments That Unlocked Massive Growth: 'It Felt Like a Secret Hidden In Plain Sight'

New companies rarely get off the ground without some roadblocks, setbacks, and unforeseen decisions. Here, 10 founders describe the pivots that catapulted their profitability.