📺 Stream EntrepreneurTV for Free 📺

This Daring Distiller Is Rocketing Whiskey Into Space Japan's Suntory Holdings is taking one small, historic step for cocktail connoisseurs everywhere.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Suntory Holdings

What's smoother than espresso in space? Perhaps Earth's finest whiskey.

In an epic cosmic quest to discover precisely what makes whiskey mellow over time, Suntory Holdings is taking one small, historic step for cocktail connoisseurs everywhere. It's rocketing the stiff stuff into outer space.

The 116-year-old Osaka, Japan-based brewing and distilling giant, the world's third largest producer of premium spirits, will send six glass flask-encased samples of the fermented grain mash alcohol into the great beyond on August 16. The libations' final destination: the International Space Station (ISS).

Related: The Best Whiskey in the World No Longer Hails From Scotland

A host of other Suntory liquors and alcoholic beverages will also make the landmark journey to the intergalactic astronaut digs, which orbits some 220 miles above our big blue marble.

Founded in 1899, Suntory produces popular brands like Jim Beam and Maker's Mark bourbon, along with dozens of other high-end spirits and non-alcoholic soft drinks and teas. (The legendary distiller's Yamazaki Single Malt Sherry Cask 2013 whiskey was crowned "World Whisky of the Year' in the 2015 edition of Jim Murray's Whisky Bible. It marked the first time in more than a decade that a Scottish whiskey didn't snag the title.)

Test samples of a Suntory-produced 21-year-old single malt beverage, along with a freshly distilled potation, will be studied in space to deduce how being suspended in zero gravity affects how they age and taste, per a Suntory statement released yesterday. Research on the intoxicating specimens will take place aboard "Kibo," a Japanese experiment module inside the ISS (that sounds like the name of a really chill whiskey bar). Initial samples will arrive back on Earth in about a year or so. Others could hover in space for two years or more. Sadly for collectors, none will be available for purchase upon return.

Related: A Family Legacy: Tennessee Brothers Seek to Revive Fallen Whiskey Empire

We wonder if Japan Aerospace Exploration Agency astronauts will get to sample drams of the buzzy wares, uh, strictly for "research" purposes. We doubt it, but we asked Suntory anyway. We have yet to hear back. We're also curious as to exactly how expensive it is to commission such an out-of-this-world endeavor. No answer on that yet either.

In related epicurean space libation news, last April, Elon Musk's SpaceX rocketed a fancy new espresso machine to the astronauts aboard the ISS. Italian autronauta Samantha Cristoforetti commemorated the first-ever cargo of its kind by tweeting a selfie showing her on the verge of sipping the first interstellar "ISSpresso."

Related: Meet the Entrepreneurs at the Forefront of the Space Race

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Money & Finance

12 Books That Self-Made Millionaires Swear By

The bookshelves of millionaires can inspire you to build your wealth. Here are 12 must-reads they recommend.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Stay Focused and Accessible with These $40 Conduction Headphones

These headphones sit on top of your ears, so you can take calls while staying tuned into your surroundings.

Green Entrepreneur®

A Deer Invasion in Hawaii Has Turned Into an Environmental Crisis—And a Sustainable Business Opportunity

How Maui Nui Venison built a for-profit harvesting business that protects the land and helps the local community.

Devices

Keep the Office Cool This Summer with $10 Off a Klima Thermostat

The Klima Smart Thermostat can turn your existing mini split, heat pump, or AC into a smart unit.

Starting a Business

Clinton Sparks Podcast: How T.I. Achieved Massive Entrepreneurship Success in Music and Life

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.