The little earphone wonder Big things do come in small packages.

By Sandeep Soni

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

http://store.witworks.com/

Big things do come in small packages. Rewind, an awesome solution to the everyday's problem of tangled earphones made by Witworks, a Bengaluru-based online community for collaborative invention, exemplifies the profoundness of this proverb in recent times. Somnath Meher, Co-founder and CEO, Witworks, untangles the wackiness of the idea.

"Aha" moment: I and my two other co-founders Ankit DP and Chandrashekhar Iyer are inherent music listeners and like any other person who listens music through earphones, detangling entangled earphones was always quite irksome. When we graduated from IIT Kharagpur in 2012, we were looking to solve a quirky, innovative yet a real problem, and this looked pretty wacky but a real problem that we wanted to solve.

Real problem solver: The existing solutions where people were using some sort of clips or holders didn't carry much thought into their designing and quality, and hence weren't solving the problem in a nice way. So it got more pertinent as a need to be fulfilled. Last year in May, we started working on the idea, by July we started manufacturing, in September we got the first set of samples, and the first shipment happened in the last week of October.

Ease of Use: Designing was a bit of a challenge because in wearable designing, understanding consumer behavior and their psyche was a little tricky. So we created a "need list" of things –to make sure that earphone wires don't jumble up, it should fit all earphones, users should be able to hold it and carry easily, it should stay attached to an earphone always to avoid carrying it separately (it should also look good as an accessory also), the texture should be smooth and doesn't scratch the phone if kept in pocket, etc. We created at least 10 designs, one of which looked like a cassette.

The Form Factor: There are two holes with slanting slits from where user can insert the two wires of an earphone. Its size ensures that all standard-sized earphones can be wrapped around it. It is very light with just 5 gm of weight because it shouldn't make users feel of wearing something. Users can also wrap their mouse wires, chargers and USB cords on Rewind.

(This article first appeared in the Indian edition of Entrepreneur magazine (December, 2015 Issue).

Sandeep Soni

Former Features Editor

Business News

Citigroup Mistakenly Credited a Customer with $81 Trillion Instead of $280: 'Inputting Error'

An employee caught the mistake quickly, but the bank has recently made other errors that have drawn scrutiny and fines from regulators.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

HP Is Laying Off Up to 2,000 Employees 'All Over the Company'

HP is aiming to save $300 million through job cuts by October.

Personal Finance

Learn How to Invest in NFTs, Ethereum, and More for Only $35

If you've always wanted to learn about cryptocurrency and NFTs, this affordable bundle of six courses might be for you.

Celebrity Entrepreneurs

'You've Got to Be Ready': Anthony Michael Hall on the New Season of 'Reacher,' Working With Chevy Chase, and Developing a Thick Skin in Hollywood

The iconic actor discusses his incredible career and the mindset that sustains him in good times and bad.