📺 Stream EntrepreneurTV for Free 📺

Target to Allow Transgender People to Use Bathroom of Their Choice The retailer says that it stands for inclusivity and equality.

By Phil Wahba

entrepreneur daily

This story originally appeared on Fortune Magazine

Wading into the contentious national debate about the rights of transgender people, Target said on Tuesday that transgender workers and customers can use the restroom that is aligned with the gender they identify with.

"Inclusivity is a core belief at Target," the discount retailer said on its blog. "It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day."

Target also said it supports the federal Equality Act, a law that provides protections to LGBT individuals, and opposes action that enables discrimination.The move comes amid an uproar over legislation recently signed into law North Carolina that compels transgender people to only use restroom in public buildings that correspond to their sex at birth. Similar laws have been passed, or are being considered elsewhere in the country, in states such as Mississippi.

The North Carolina law prompted artists such as Pearl Jam, Bruce Springsteen and Ringo Starr to cancel concerts in the state recently. Earlier this month, PayPal cancelled plans to open an operations center in Charlotte in protest.

The moves comes a few months after Target announced it would phase out gender-specific signage in store aisles that carry kids' toys, bedding, and books.

It's not the first time Target takes a potentially politically controversial stance on a hot issue, a potentially risky move for any retailer like Target that reaches a wide swathe of the country.

A few years ago, Target found itself in the crosshairs of guns rights activists when it asked them to leave guns in their car when coming to shop even if they have the right to bear them. The retailer has also long been a vocal supporter of LGBT rights, even featuring same-sex couples parenting children in its promotional material.

In recent years, Target has been trying to woo urban and affluent shoppers more, a demographic typically seen as supporting LGBT rights.Its stance on controversial issues has apparently not hurt business: Target's comparable sales rose 2.1 percent in 2015.

Phil Wahba joined Reuters in 2008 and has covered the exchanges, equity capital markets (IPOs), corporate bankruptcies and now covers retailers such as department stores and booksellers

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.

Business Solutions

Snag Microsoft Office for $30 During a One-Week Price Drop

Set your team up with capable programs from a leading tech company.

Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

Starting a Business

At 22 Years Old, He Made a 'Beautifully Stupid' Bet on Himself. Now This Founder Runs a $100 Million Online Business.

Charles Gillespie, founder and CEO of Gambling.com Group, says entrepreneurs need to embrace risk and bet big on themselves.