Book Review: inGenius by Dr. Tina Seelig When Dr. Tina Seelig, Professor of the Practice in the Department of Management Science and Engineering at Stanford University, writes a book about how creativity is a critical factor in business, you know it will be chock full of solid tools and implementation ideas.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

When Dr. Tina Seelig, Professor of the Practice in the Department of Management Science and Engineering at Stanford University, writes a book about how creativity is a critical factor in business, you know it will be chock full of solid tools and implementation ideas. Her book, inGenius, discusses creativity and imagination as underutilized and/or stifled arenas in the corporate world. While Seelig's exercises and suggestions may seem out of the ordinary compared to what most enterprise leaders prefer to use to generate new products and paths, these methods are proven to work. It will not be a simple thing to change the mindset of middle management and action these concepts, but a truly inventive person in management will see them for the creative gold they are, and recognize the value that innovation and imagination bring to business. This is the book for head honchos who are looking to shake up corporate stagnation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Entrepreneurs

Egypt-Based MNT-Halan's Expansion Into the UAE Marks a New Phase of Growth for the Unicorn

Co-founder Mounir Nakhla says his startup has only just scratched the surface of its potential.

Marketing

Dropshipping Business: How They Work & Steps to Get Started

Interested in a ecommerce dropping business? Learn how dropshipping works and the six essential steps to build a successful online dropshipping business.

Growth Strategies

Seha Virtual Hospital: The AI-Driven Healthcare Revolution in Saudi Arabia

Seha Virtual Hospital (SVH) isn't just another telehealth platform—it's the world's largest virtual hospital - with a Guinness World Record to show for it.