How Hustling Leads to Extraordinary Outcomes Working hard can helps separate your business in crowded markets and will pay off in spades down the road.

Early this year I was looking for the best digital magazines to get ideas for a magazine I wanted to launch.

I stumbled across a beautifully designed fashion and lifestyle magazine called The Collective and fell in love.

It was not only amazing in design and content, but it was produced digitally and in print – and I could tell it was run by people who knew what they were doing in business.

I had to know who was behind it.

That's how I discovered today's guest on The School of Greatness.

Lisa Messenger is the genius behind The Messenger Group, the media company that produces The Collective Magazine and the events that have followed the brand.

She is a genius of marketing and building community, as you can tell by the rapid rise to success of her magazine that is only 2 years old.

But what I didn't know until I interviewed her on the show was that she is also a master of hustle.

I honestly felt like I was talking to my sister-in-business as we discussed our viewpoints on what it takes to make it in a crowded industry (starting from nothing).

I loved Lisa's energy, perspective, and stories and I didn't want to end the interview.

If you want to know the secrets behind what's possible when you hustle, listen to Lisa Messenger tell her story in Episode 234.

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In this episode, you will learn:

• How Lisa had the guts to enter the dying magazine industry when she had no experience with it
• Why Lisa says the platform you choose is irrelevant – it's the message that counts
• The power of community to help you do something (when you give them a sense of belonging)
• Lisa's viewpoint on the value of hustle and how it applies to business and opportunity
• The beauty of failing fast
• The importance of finding your purpose and remembering it everyday