📺 Stream EntrepreneurTV for Free 📺

Fishy Business: Norwegian Fish Food Startup Wins Top Honors At Angel Challenge 2016 Norwegian startup MiniPro beat four other finalists to take home NOK1 million in funding after winning the final round of the Angel Challenge pitch competition at the Startup Extreme conference in Bergen, Norway.

By Pamella de Leon

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

Yes, you read that right. Norwegian startup MiniPro beat four other finalists to take home NOK1 million in funding after winning the final round of the Angel Challenge pitch competition at the Startup Extreme conference in Bergen, Norway. With the aquaculture sector in Norway continuing to grow, MiniPro aims to solve an industry-specific issue of live feed production for fishes- besides being an expensive process, live feed supply is often limited, and adding to the problem is the fact that fish larvae aren't able to digest nutrients in artificial feed.

So how does MiniPro fix this issue? By developing and producing baby food specifically for baby fish. Through a series of R&D experiments, MiniPro has been able to develop an alternative for live feed that can be easily consumed by fishes. The startup's solution comes at an opportune time, as the aquaculture industry is growing in markets like the European Union, Eastern Europe, U.S. and Asia.

Startup MiniPro pitching at Startup Extreme
Source: Startup Extreme Facebook page, ©Dan Taylor/Heisenberg Media

According to the Norwegian Seafood Council, Norway has exported salmon worth NOK57.7 billion in 2015, which increased 9% from NOK3.9 billion in 2014, despite a closed border with Russia. TechCrunch remarked that a noticeable trait among Norwegian startup scene is that it focuses on traditionally strong markets such as oil, gas, shipping and fish. The country's government is also getting in on the startup scene- it had, along with Innovation Norway, a government organization dedicated to developing the country's enterprises, given away NOK100 million in capital to match investments in Norwegian startups.

Certainly, with all of its increased efforts to support startups through mentorship, training and financial assistance- we can't wait to see more from the nascent ecosystem. And MiniPro's success just goes to show that sometimes, entrepreneurs need to take a close look at a nation's constant problems and create solutions for it.

Related: Kuwaiti Startup Ghinwa Shines At MIT Enterprise Forum Arab Startup Competition 2016

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Growing a Business

'You Need to be a Non-Expert': Why Billionaire Naveen Jain Believes Outsiders Make the Best Entrepreneurs

Naveen Jain founded microbiome testing and supplements company Viome by believing he didn't need expertise to disrupt an industry.

Growing a Business

To Make Your First Million Dollars, Draw Up This Venn Diagram: 'You Want to Fall Right In the Middle. If You Do, I Think It'll Take 5 Years'

The hosts of 'My First Million' believe anyone can make it happen if they follow this formula.

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Business News

James Clear's Atoms App Promises to Help Break Bad Habits and Create Better Ones — Here's How It Works

The app turns Clear's best-selling book, "Atomic Habits," into something actionable.

Productivity

10 Tools to Keep Creatives Happy and Productive

This band of rebels is a breed unto themselves with a blend of desirable skills that ensure your brand not only stays intact, but one step ahead of the competition.