Facebook to Start Using WhatsApp Data for Targeted Advertising The move is WhatsApp's first update to its privacy policy since it was acquired by Facebook in 2014.

By Reuters • Aug 25, 2016

This story originally appeared on Reuters

WhatsApp, Facebook Inc.'s popular messaging service, will start sharing users' phone numbers with its parent, allowing for more relevant advertisements and friend recommendations on the social network.

The move is WhatsApp's first update to its privacy policy since it was acquired by Facebook in 2014.

WhatsApp will also explore ways for businesses to send messages using its platform over the next several months, it said in a blog post.

(Reporting by Narottam Medhora in Bengaluru; Editing by Saumyadeb Chakrabarty)

Reuters

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Facebook to Start Using WhatsApp Data for Targeted Advertising The move is WhatsApp's first update to its privacy policy since it was acquired by Facebook in 2014.

Editor's Pick

Most Popular

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

63 Small Business Ideas to Start in 2024

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Your Clients Could Be Using AI to Clone Your Business Without Your Consent. Here Are 6 Alarmingly Simple Steps That Could Wipe Out Your Business in Minutes.

Facebook to Start Using WhatsApp Data for Targeted Advertising The move is WhatsApp's first update to its privacy policy since it was acquired by Facebook in 2014.

Editor's Pick Red Arrow

Most Popular Red Arrow

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

63 Small Business Ideas to Start in 2024

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Your Clients Could Be Using AI to Clone Your Business Without Your Consent. Here Are 6 Alarmingly Simple Steps That Could Wipe Out Your Business in Minutes.

Editor's Pick

Most Popular