📺 Stream EntrepreneurTV for Free 📺

Here's What Your Employees Are Looking for in Their Next Jobs A new survey from Aon Hewitt reveals that more than half of workers are open to leaving their jobs -- and pinpoints what they're looking for elsewhere.

By Lydia Belanger

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Thomas Barwick | Getty Images

With the national unemployment rate at less than 5 percent, workers are more optimistic about the opportunities that await them outside their employers' walls.

Today, Aon Hewitt has released its annual Workforce Mindset Study, a survey of more than 2,000 U.S. employees about their experiences at work. Among the findings is a couple of staggering statistics: 52 percent of employees are open to leaving their current employers, and 44 percent of those in that group are already actively seeking new jobs.

Related: Why More Than Half of Your Employees Are Looking for a New Job

Employers have to stay competitive, and that means understanding what sets them apart. The same factors that drive away employees from their current jobs entice them to pursue new ones, so it's imperative to think about not simply retaining talent, but attracting new hires.

Aon surveyed employees about what they expect from a workplace, and the most important characteristic the respondents highlighted was valuable career and development opportunities. But the researchers draw a line between what employees expect and what they find differentiates one workplace from another. Among the differentiators highlighted, "provides above average pay," "provides above average benefits," "is a fun place to work," "has a flexible work environment" and "is a strong fit with my values" were most prominent.

Communication is also key to employees when evaluating work environments. It's among five rising differentiators the researchers identified, and those who say communication is open and honest are nearly 15 times more likely to be engaged at work. If their employers encourage them to share their opinions and ideas, they are 11 times more likely to be engaged.

And be mindful that employees have different desires depending on how old they are. For example:

  • Baby boomers are less concerned with career advancement opportunities than members of younger generations.
  • Gen Xers and boomers are more likely to desire more robust benefits than millennials.
  • Boomers are most likely to seek improvements in pay and recognition.
  • The average gen Xer wants better leadership.
  • Millennials are more likely to value fun.

Related: 11 Rebellious and Fun Songs for When You Hate Your Job

The bottom line: Employers should strive to provide advancement opportunities and listen to their employees. Give your employees feedback often and think about how to reward them for performing well.
Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Growing a Business

Don't Let These Three PR Myths Stop You From Harnessing Its Power

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

McDonald's CFO Says 'Everybody's Fighting for Fewer Consumers' as Earnings Reports Show People Are Spending Less on Fast Food

Starbucks, Pizza Hut, KFC, and McDonald's all reported lower-than-expected sales this week.