How This Female-Focused Media Entrepreneur Differentiates Her Company in a Competitive Space This female founder says her company offers "Martha Stewart results without the Martha Stewart effort."
By Business Rockstars •
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In this video, Entrepreneur Network partner Business Rockstars speaks with President and Co-Founder of First Media Sharon Rechter.
Rechter faced some serious obstacles while starting First Media, a cable content network targeted for specifically women, from scratch. It wasn't easy to convince investors and other players that her network was a viable competitor. However, Rechter's ability to confront challenges and productively change directions helped her navigate major challenges, especially when social media began to overtake cable television. The founder was also able to use this skill when Facebook changed its algorithm in 2018.
Click the video to hear more.
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