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Getting The Most From Your Employees There's a simple formula to managing your staff more effectively. Their potential to perform rests with you.

By Harry Welby-Cooke

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

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When I ask any manager or business owner: "Do you believe you're getting the full potential out of your staff members?" The answers is almost always an easy "No'.

When I ask their staff: "Do you honestly believe you're currently delivering at your full potential in your role?" Most often it's again an easy "No'. So where does the problem lie?

If your staff aren't delivering at their full potential, it's always your fault as manager or business owner. Harsh, yes, but still true. Your number one role as their manager is to ensure they perform as close to their full potential as possible.

An easy way to do this is to understand the PIP formula:

Potential — Interferences = Performance

Yes, we've all heard the cliché that potential is unlimited. But potential is nothing if it doesn't translate into some level of performance, delivery, success, action and so on. Potential is also difficult to quantify and therefore almost impossible to truly manage.

If we want to ensure Performance, as per the PIP formula, we can influence the Interferences. As a manager or business owner you need to get serious about removing interferences and in doing so you will directly affect the formula in a positive way. Any hurdles, obstacles, difficulties, challenges and the like, that hinder performance, need to be minimised or eradicated.

These may very well be business-related but can just as often be of a personal nature — or combination of the two. The only way of knowing what they are will be some good ol' fashioned communication.

Spend time with your staff, ask questions and listen — remember the two ears and one mouth saying. The more you understand where they are and what perceived or actual realities they face, the more you can do your job and assist by removing these barriers to performance.

Do this in order:

1. Potential

First sit down with each staff member that reports to you, and have them physically write down what they believe their full potential may be in their role and within the company. Compare their written information with your assumptions and see where the overlap occurs. Discuss major deviations and then come up with a summarised version of what the two of you have collectively determined as their full potential within their role at that time.

2. Performance

Now discuss their current and past performance. Review their KPIs, budgets and hard measures as well as their behavioural performance. Don't rely on memory, have the required information at hand and make notes. This opens up the discussion around any shortfall, or surplus, between their potential discussed in step one and their performance. Any surplus means you need to revisit step one as there is obviously scope for more. Any shortfall will be the result of one or multiple factors. That leads perfectly into step three.

3. Interferences

Together, list as many possible interferences as you can. If you get stuck prompt further possible interferences by classifying them as business or personal, internal or external, micro or macro and so on. Now have a discussion around what is within the ambit of control, what can be influenced in the short-term and work a plan around removing them first.

If it's even necessary, after the easy stuff has been resolved, make a priority list of items that may take longer to fix or would require outside input. Let them get to work on the easy stuff first, and over time, work together on the areas that would require more time, resources or input.

Remember, if you do nothing other than maximise performance by assisting your staff to remove interferences, you will have a significantly better performing individual and company. Use the PIP formula often and enjoy the fruits of your labour. It works, DO IT.

Harry Welby-Cooke

Master Licensee: ActionCOACH South Africa

Harry Welby-Cooke is the Master Licensee for ActionCOACH South Africa. He is also the President of COMENSA (Coaches and Mentors Association of South Africa). ActionCOACH is the world’s largest executive and business coaching company with operations in 39 countries. It is also on the list of the top 100 franchises globally. As a highly successful Business and Executive coach, Harry is a master of teaching business owners how to turn their businesses around and accelerate their growth. Email him at harrywelbycooke@actioncoach.com or call 0861 226 224 
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