📺 Stream EntrepreneurTV for Free 📺

Amazon to Make One-Day Shipping the Standard on Amazon Prime Amazon plans on spending $800 million in this year's second quarter to build out the needed infrastructure.

By Michael Kan

entrepreneur daily

This story originally appeared on PCMag

via PC Mag

The standard delivery time for your Amazon Prime orders will eventually take one day, not two.

"We're currently working on evolving our Prime free two-day shipping program to be a free one-day shipping program," Amazon's chief financial officer Brian Olsavsky said in a Thursday earnings call.

According to Olsavsky, Amazon plans on spending $800 million in this year's second quarter to build out the infrastructure needed to make the one-day delivery times possible. Already, the company's Amazon Prime program has been offering one-day, same-day, and two-hour shipping times, but only in certain zip codes and for a limited number of products.

However, in recent months the company has been expanding the number of zip codes and items eligible for the one-day shipping times, Olsavsky said. "We're able to do this because we spent 20 plus years expanding our fulfillment and logistics network. But this is still a big investment and [there's] a lot of work to do ahead of us," he added.

For now, it isn't clear when Amazon will complete the transition to the faster delivery time. But the goal is to bring the one-day shipping to Amazon Prime across the globe, starting in North America. "We expect to make steady progress quickly and through the year," Olsavsky said.

The company is making the investment a year after increasing the price for Amazon Prime from the annual $99 fee to $119. At the time, Amazon said the price hike was needed because the paid subscription service was costing the company more to run. With Amazon Prime, customers can get access to both faster free shipping, and access to the company's video and music streaming services.

Despite last year's price hike, Olsavsky said on Thursday that the company saw more Amazon Prime sign ups in 2018 than in any other year. "Morphing to a one-day free shipping offer will make it even more the best deal in retail," he added.

Michael Kan

Reporter

Michael has been a PCMag reporter since October 2017. He previously covered tech news in China from 2010 to 2015, before moving to San Francisco to write about cybersecurity.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Living

The BirdBike eBike Is Just $700 with Free Shipping

The eBike from the originators of the electric scooter trend is hundreds of dollars off for a limited time.

Business News

'Everyone Is in Complete Shock': A 500-Person Tesla Team Found Out 'in the Middle of the Night' Their Charger Division Was Laid Off

Other car companies that use the technology, such as General Motors and Ford, also weren't expecting the news, according to reports.

Career

This 'Cutting-Edge' Strategy Used By Meta and Google Is Helping Leaders Keep Young Employees Motivated

Archer Chiang, founder and CEO of Giftpack, breaks down the method that can improve results and retention.

Growing a Business

AI Marketing Is Flooding Social Media. Here's How to Make Sure You Don't Get Lost in the Robotic Noise.

Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.