📺 Stream EntrepreneurTV for Free 📺

'I Am Absolutely Terrified': OpenAI's New Project Isn't 'Broadly' Available Yet — But It's Already Setting Off Alarm Bells The company behind ChatGPT wants to "help people solve problems that require real-world interaction."

By Amanda Breen

Key Takeaways

  • OpenAI's new text-to-video model, Sora, can generate videos up to a minute long based on any entered prompt.
  • OpenAI CEO Sam Altman crowdsourced prompt ideas on X to show off the technology.
entrepreneur daily

Want to make a video of something that doesn't exist but don't have the technical skills to do so? Now, it doesn't matter — if you can type it, you can see it.

On Thursday, OpenAI revealed its new text-to-video model, Sora, which can generate videos up to a minute long based on any prompt a user enters into a text box, though the technology is not yet available to the public, NBC News reported.

Related: Microsoft Invests Billions in OpenAI, Creator of ChatGPT

OpenAI CEO Sam Altman showed off the technology on X, where he crowdsourced possible prompts and used them to generate several videos, including one of turtles riding bikes across the ocean and another of dogs podcasting on a mountain.

OpenAI said in a blog post that its goal is to train "models that help people solve problems that require real-world interaction," a prospect that's exciting for many AI aficionados. But it's concerning to people wary of the technology's unchecked power amid the proliferation of deepfaked media of celebrities, politicians and private figures online — and in an election year.

"I am absolutely terrified that this kind of thing will sway a narrowly contested election," Oren Etzioni, a professor at the University of Washington who specializes in artificial intelligence, told The New York Times. Etzioni is also the founder of True Media, a nonprofit, nonpartisan organization working to identify disinformation online in political campaigns.

Related: ChatGPT Just Got a Game-Changing Update — Here's What to Know

OpenAI said in a statement that it's "not making this model broadly available in our products soon" and that it's developing tools to determine when Sora generates a video and intends to embed metadata to flag the video's origin, per NBC News.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Burger King Makes a $300 Million Investment in Modernizing Its Restaurants — See the Updated Look Here

The fast-food giant is set to revamp 1,100 of its U.S. locations, signaling a significant next phase in its ongoing "Reclaim the Flame" initiative.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business News

Employers Say They Want to Hire Candidates With AI Skills, But Employees Are Still Sneaking AI Tool Use in the Office

A new joint report from LinkedIn and its parent company Microsoft revealed the contradictory state of AI at work.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

What I Learned From Spending $5.9 Million on Marketing Last Year

Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!