📺 Stream EntrepreneurTV for Free 📺

Yelp Tests Robot Food Deliveries Bots from Marble, a San Francisco startup, are now delivering orders from Yelp's Eat24 app, dodging pedestrians and other obstacles along the way.

By Tom Brant

entrepreneur daily

This story originally appeared on PCMag

Yelp via PC Mag

The latest autonomous robots to hit the streets with food delivery orders are from Marble, a San Francisco startup that is partnering with Yelp to navigate crowded city streets and deliver your pad thai before it gets cold.

Marble's robots are about waist-height, a bit larger than the dog-sized models of its competitor Starship. They're also brimming with technology borrowed from self-driving cars. Each Marble delivery bot -- there are a few of them cruising the streets of San Francisco's Mission and Potrero Hill neighborhoods -- includes lidar, cameras and ultrasonic sensors to monitor their surroundings.

The idea is that they can avoid pedestrians and safely use crosswalks by relying on the sensor data to locate themselves on the super-accurate 3D maps that Marble is building. The company says it plans to map the majority of San Francisco's sidewalks over the coming year. That map-assisted approach is the same approach that many automakers are taking for self-driving cars, too, including Cadillac's upcoming Super Cruise system.

Visitors and San Francisco residents can order delivery from Yelp's Eat24 app for a chance to be served by a Marble bot. If you're selected, you'll be offered the opportunity to accept the service and the restaurant will then pack your order into one of the robots' cargo bays. Once it arrives, you'll enter an access code to unlock your breakfast, lunch or dinner.

Although delivery robots are still relatively rare, the Marble-Yelp partnership comes as the technology is ripening and the market is heating up. In January, Starship announced partnerships with DoorDash and Postmates to deliver food and other goods within a four-mile range. Last month, Starship also began delivering pizza from Domino's locations in Germany and the Netherlands. If those trials are successful, Domino's could expand the service to more of its 2,000-plus stores worldwide.

Tom Brant

News reporter

Tom is PCMag's San Francisco-based news reporter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

This 103-Year-Old Doctor Opened Her Medical Practice Before Women Could Have Bank Accounts — Here Are Her 6 Secrets to a Healthy, Successful Life

Dr. Gladys McGarey started medical school in 1941 and helped pioneer the holistic medicine movement in the U.S.