Your Competitive Advantage Is Not Your Product -- It's Your Story Customers aren't loyal to a product. They're loyal to what's behind the product.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite's Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand's image, you have to be not just different but original. They also discussed how companies need to be at the forefront of the marketplace and how they can achieve that by controlling the narrative, especially when looking to restore their image.

Related: Are People Born Leaders?

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from C-Suite TV

To Succeed as a Woman in Business, You Need to Find Your Champion

To Be Successful, Your Brand Needs a Clear, Simple Focus

Your Competitive Advantage Is Not Your Product -- It's Your Story

Are People Born Leaders?

Editor's Pick

Most Popular

See all
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Franchise

These Are the Secrets to Long-Term Franchise Success, According to Top Industry Leaders

Want to build a lasting franchise? Copy these strategies from executives at top brands.

By Tracy Stapp Herold
Starting a Business

7 Things You Need to Know to Start and Scale a Company, According to a 2X Founder, Investor and Advisor

From focusing on one product to knowing when to exit, Chief of Chime Enterprise Jason Lee reveals the key principles that helped him build and grow two successful companies.

By Jason Lee
Business News

'I'm the Best Boss I've Ever Met': Barbara Corcoran Says It Takes One Principle to Be a Good Boss

Corcoran says her perspective is always rooted in what she can do to help her employees.

By Sherin Shibu
Business News

Employee Burnout Is a Multi-Million Dollar Hidden Cost For Employers, According to New Research

An employee who experiences burnout costs their employer up to $21,000.

By Sherin Shibu
Money & Finance

Expert Strategies to Add to Your Small Business's Playbook This Tax Season

Leaders at nationwide payroll company Gusto explain how small business owners can leverage tax credits, use smart payroll tools and be proactive about compliance changes to avoid penalties and maximize savings.

By Emily Washcovick