📺 Stream EntrepreneurTV for Free 📺

Chinese Mall Introduces Husband Storage Pods Why drag someone around a mall when you can leave them happily playing games while you buy stuff?

By Matthew Humphries

entrepreneur daily

This story originally appeared on PCMag

via PC Mag

Visiting a mall can be a tiring and frustrating experience, especially if you really don't like shopping. So one mall in China came up with a solution specifically targeted at all those husbands who accompany their wives but really don't enjoy shopping.

According to the BBC, they are called "husband storage" and take the form of a glass cubicle or pod. Inside you'll find a comfortable chair and access to a range of video games from the '90s.

Initially use of the pods is free, but there's plans to introduce a charge payable by smartphone to access and use them. According to Chinese website The Paper, the pods are popular, but also lacking in a few key areas. The biggest complaint so far is a lack of air conditioning, which means you are sitting in a glass cubicle sweating while playing.

I think there's also a missed opportunity here to sell users of the pods cold drinks and snacks. It wouldn't be difficult to integrate a vending machine into the back or side of the pods, but it could result in greasy gaming pads.

If the pods get really popular I can see banks of them being installed just like in internet cafes. Then they can be networked together to allow for multiplayer gaming. Before you know it we'll have stories about people living out of them while playing online games all day.

Social media in China is apparently split on whether the pods are a good idea or not. On the one hand it could encourage partners to go to the mall with their spouse, but on the other, what's the point if all they are going to do is disappear inside a glass box?

Matthew Humphries

Senior Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Devices

Working Late? This Charging Pad and Nightlight Combo is $60 Off.

Get your bedside table up to snuff with this clever device.