📺 Stream EntrepreneurTV for Free 📺

'Historically Unprecedented Demand': Taylor Swift Fans Caused Ticketmaster's Site To Crash Over 5000 Times Millions storm the site for pre-sale tickets to "The Eras Tour." Some fans are locked out for hours.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Taylor Swift may sing "I'm the problem, it's me," but her rabid fans have a real problem with Ticketmaster.

Pre-sales for Taylor Swift's "The Eras Tour" went on sale this morning in select cities, causing the Ticketmaster's website to crash over 5000 times before 2 pm, according to Downdetector.com.

Ticketmaster initially denied it had any trouble with its site, telling CNN, "the site is not down" and "people are actively purchasing tickets."

But later in the afternoon, the ticket-selling giant admitted to being overwhelmed by the Taylor Swift ticket tsunami. In a statement on Twitter, Ticketmaster said that "there has been historically unprecedented demand with millions showing up to buy tickets for TaylorSwiftTix presale."

Ticketmaster asked ticket buyers, many trapped in hours-long queues, to "please hang tight," causing some bad blood with the fans.

Even politicians piled on.

In an apparent dig at Ticketmaster, White House Chief of Staff Ronald Klain boasted that even the government's loan forgiveness site was superior.

Ticketmaster makes changes

By late afternoon, Ticketmaster responded to the onslaught, moving its West Coast sales in Los Angeles, Las Vegas, Santa Clara, and Seattle, originally scheduled for 10 am PT, to 3 pm PT.

It also moved the Capital One presale from Tuesday to Wednesday, Nov. 16, at 2 pm local time.

The U.S. portion of "The Eras Tour" begins March 18 at the State Farm Stadium in Glendale, Arizona, and wraps August 5 at SoFi Stadium in Los Angeles.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Gear up for Summer Camping with $22 Off This Power Bank Flashlight

Planning weekends outdoors this summer? Don't do it without this light.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Devices

Stay Locked In and Accessible with These Open-Ear Headphones, Marked Down $40

These open-ear Bluetooth headphones sit on top of the ear, and are available for the best price online.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.