To Be Successful, Your Brand Needs a Clear, Simple Focus Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.

By C-Suite TV • Feb 22, 2018

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner C-Suite's Jeffrey Hayzlett sat down with David Haigh, CEO of Brand Finance, to share his insights on what all successful brands have in common. He also sat down with Matt Prechern, EVP and CMO of HCL Technologies, at his offices in New York City, to talk about the steady increase of HCL's brand and to reveal the secret about what's made the company brand so successful.

C-Suite TV

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

By Amanda Breen

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

By Jonny Caplan

Business News

Southwest Was Ranked the Worst U.S. Airline of 2024, According to a New Report — Here Are the Airlines That Took the Top Spots

WalletHub recently ranked the best domestic airlines in the U.S. for 2024.

By Emily Rella

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

By Ray Titus