Indore-based Edtech Startup ClassMonitor Raises INR 3.5 Cr Pre-Series A Round The platform plans to use the funding to scale its current operations and significantly enhance its content, technology, and marketing efforts
By Prabhjeet Bhatla •
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Homeschooling edtech startup ClassMonitor has announced on Wednesday to have raised INR 3.5 crore as a part of its pre-Series A investment round from Indian construction company PATH India Ltd, UAE-based Calega family office investor group, and Sarvann, which is a group of Oman-based investors.
The startup will use the fresh funds to build its presence across other nations and strengthen its content and technology for the end-users.
With a mission to provide holistic learning experiences using DIY kits for preschoolers and help parents keep their children away from the screens, the company was founded by childhood friends Vijeet Pandey and Vikas Rishishwar in 2016. Started as a messaging platform for parents and teachers, ClassMonitor pivoted in 2018 to a hybrid early learning tool that marries offline learning with digital cues and rewards. Essentially, the startup built an O2O model in edtech.
"A remarkable component of our societal adjustment during the last one year has been the ability to keep children engaged in educational experiences while away from the classroom. At ClassMonitor, we are combining valuable lessons with interesting tasks that encourage interaction between the kids and the parents. The DIY experience teaches them problem-solving skills and also helps in developing an analytical thinking perspective," said Vijeet Pandey, Co-Founder, and chief executive officer, ClassMonitor.
While every educational institution in India shut down in March 2020 and most moved online to ensure continued learning during the pandemic, the country has approximately 165 million children in the 0-5 years age group who have lost out on early childhood learning as centres dedicated to their development continue to remain closed till date. ClassMonitor offers early education solutions for kids between the age groups of 1-8 years currently, and plans to expand itself till age 12.
Before raising this round, the company was profitable for the last 14 months. "Today, we are a team of 100 plus members, aiming to grow to 200 plus with a 20crores ARR by this financial year-end," added Pandey.
The Indore-based startup focuses on the fundamental development of a child based on five core areas: linguistic skills, logical thinking, sensory and motor skills, cognitive skills, and creativity. Their kits are designed for early learners (0-8), and lets parents teach, play, and bond meaningfully with their children. Each kit contains over 250 DIY activities, including flashcards, worksheets, rhymes, stories, art supplies, and games. It comes bundled with a subscription to ClassMonitor app that has a QR code scanner.
"We at PATH have always been passionate about the education industry and we run a skill development centre as well for on-field training of engineering students. ClassMonitor is tapping into the Ed-Tech space while engaging children meaningfully in a holistic fun learning environment. We loved the sheer enthusiasm and the vision of the founders. Our Investment will support ClassMonitor through its entire journey in becoming the pioneer in the education subscription box industry. We see an opportunity to build a global leader in addressing the unique needs of early learning by co-creating products for children, parents, and educators," stated Rishika Agrawal, promoter, PATH India Ltd.
The startup is currently present in more than 1,000 cities in India and has a footprint in more than 12 countries. The ClassMonitor app has over 75,000 registered users. Of this, 50,000 are paid subscribers.
In addition to the B2C and B2B models, ClassMonitor is also pushing its B2B, B2C vertical which has over 100 mothers who are the distributors of the ClassMonitor learning kit in their towns and cities. These mothers hail from metroes as big as Chennai, Mumbai, and Delhi and smaller towns and cities such as Sangli, Siliguri, and Guwahati.
To date, the company has raised INR 6 crore since its inception in 2016. As part of its angel round, ClassMonitor was backed by Piyush Jain, chief financial officer, Al Hajri group.
