📺 Stream EntrepreneurTV for Free 📺

'Biggest Risk of Artificial Intelligence': Microsoft's President Says Deepfakes Are AI's Biggest Problem In April, Google CEO Sundar Pichai also called out deepfakes and their potential use for malicious intent, saying the videos "cause harm to society."

By Madeline Garfinkle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images
Brad Smith, president of Microsoft, in February 2023.

During a speech in Washington on Thursday, Microsoft president Brad Smith said that "deepfakes" are the biggest risk of artificial intelligence, Reuters reported.

Deep fakes, images that are digitally manipulated to look extremely realistic, can be harmful in their potential to spread misinformation, Smith argues.

"We need to take steps to protect against the alteration of legitimate content with an intent to deceive or defraud people through the use of AI," he said, per Reuters.

In April, Google CEO Sundar Pichai also called out deepfakes and their potential use for malicious intent, saying the videos "cause harm to society."

Related: A 'Fake Drake' Song Using Generative AI Was Just Pulled From Streaming Services

Smith also called for a licensing system for AI, with "obligations to protect security, physical security, cybersecurity, national security."

Earlier this month, Sam Altman, CEO of OpenAI (which is backed by Microsoft), spoke before Congress about the crucial need for AI regulation and proposed a similar licensing move: Lawmakers would outline a series of safety standards that companies need to abide by to grant them a license, and then also have the power to revoke it should they not comply with the standards.

"My worst fear is we cause significant harm to the world," Altman said at the hearing.

Related: Simon Cowell Declares Controversial Deepfake Act the 'Best of the Season' on AGT

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Franchise

From Pups to Profits — These Are The Top Pet Franchises For 2024

From dog training to traditional grooming to swanky pet spas, explore the highest-ranking pet franchise opportunities and tap into the thriving pet industry.