📺 Stream EntrepreneurTV for Free 📺

Disney and Epic Games Join Hands for New Games and Entertainment Universe Additionally, Disney will invest USD1.5 billion to acquire an equity stake in the Cary-headquartered gaming publisher, alongside the multiyear project

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Disney

The Walt Disney Company and Epic Games have announced a collaboration to produce new games and expand the entertainment universe. "Our exciting new relationship with Epic Games will bring together Disney's beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe," said Robert A. Iger, Chief Executive Officer, The Walt Disney Company.

Additionally, Disney will invest USD1.5 billion to acquire an equity stake in the Cary-headquartered gaming publisher, alongside the multiyear project.

According to the official statement, prospective games will be interoperable with Fortnite, the free multiplayer game star offering of Epic Games. Consumers will now be able to play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more.

"Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio. Now we're collaborating on something entirely new to build a persistent, open and interoperable ecosystem that will bring together the Disney and Fortnite communities," said Tim Sweeney, CEO and Founder, Epic Games.

The sowed association

The two giants have previously collaborated for in-game activations, and live events, including the Marvel Nexus War with Galactus which garnered 15.3+ million concurrent players.

Epic Games' Unreal Engine, a series of 3D computer graphics game engines, is being used to develop Disney's new gaming offerings including Kingdom Hearts 3 and Star Wars Jedi: Survivor; cinematic editing and animation and in the creation of more than 15 Disney Parks attractions like Millennium Falcon: Smugglers Run at Star Wars: Galaxy's Edge.

Being home to some of the most iconic characters in cinematic history, Disney's games division shifted to a licensing business model in 2016. The entertainment conglomerate counts Marvel's Spider-Man, one of the best-selling superhero games of all-time, in its portfolio.

According to Disney, in the U.S., licensed titles from it regularly hit the annual top-10 best-sellers list.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Science & Technology

Service as a Strategy — How to Build a Sustainable, Future-Ready Tech Business

The benefits of transitioning from traditional SaaS models to service-based models — and how to do it successfully.

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.