📺 Stream EntrepreneurTV for Free 📺

The Executive Selection: Golden Concept Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Golden Concept

Love your Apple Watch, but wish it'd looked, well, more stylish? Then say hello to Golden Concept, the brand that will give your Apple Watch the oomph you want for it.

Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise. Inspired by Swiss horology brands, its newest collection offers timeless, vibrant cases that feature natural colors and distinct designs.

From screws that resemble a bezel in a traditional Swiss watch, to cases that are beveled at the corners, it's details such as these that will allow you to mesh Apple's tech with the elegance that is characteristic of a more traditional timepiece.

With a range of designs and color palettes, there's a wide selection to choose from, which will leave you feeling spoilt for choice too.

Related: The Executive Selection: Perpétuel

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

News and Trends

RAKBank Launches Its Inaugural SME Confidence Index Report In Collaboration With RFI Global

With SMEs contributing over 50% to the UAE's gross domestic product (GDP), the report also forecasts a strong economic outlook for the nation in 2024.

Growing a Business

7 Reasons Why Trademarks Are Important to Your Business

Trademarks are inexpensive to obtain and grow in value as your business grows. It is never too early to trademark your brand

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Growing a Business

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.

Franchise

The 9 Advantages of Franchising

Is franchising right for you? Discover the nine advantages franchising offers that may benefit your business.