📺 Stream EntrepreneurTV for Free 📺

How Small Business Owners Can Bounce Back from the Pandemic The founder of two startups shares tips for coming back from Covid from his new book.

By Jessica Abo •

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Covid-19 is a global health crisis. But the pandemic has also presented significant business challenges, particularly for small business owners.

"There's an overwhelming sense of confusion and concern for the future," says Evian Gutman, founder of the service provider marketplace for vacation rental hosts Padlifter and engagement ring etailer Ringcommend. "Many things are outside of our control, so the focus should be to double down on those things we can control that yield the greatest impact for returning to a state of predictability and business sustainability."

Gutman spoke with Jessica Abo about his book Coming Back from Covid. He shares tips for how businesses can recover, including using buyer personas to understand new customers and optimizing your product mix to increase cross-selling and upselling opportunities.

Related: How Two Dads Are Disrupting Medicine
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business News

These $1 Bills Could Be Worth $150,000 — Here's How to Check If One Is in Your Wallet Right Now

There are an estimated six million of these erroneous bills in circulation.

By Emily Rella
Branding

Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

By Praveen Krishnamurthy
Business News

Here's Why Reddit Turned Down an Acquisition Offer From Google in Its Early Days, According to Cofounder Alexis Ohanian

Ohanian and his Reddit co-founder, Steve Huffman, were recent college graduates at the time of the offer.

By Sherin Shibu
Side Hustle

When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year

Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.

By Amanda Breen
Growing a Business

Why Podcasting Can Now Boost Your Bottom Line More than Ever

This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.

By Lucas Miller
Starting a Business

Here's What 86% of Hourly Workers Say Would Actually Make Them Happier at Their Jobs. (Hint: It Isn't More Money.)

John Waldmann, the CEO and co-founder of the small business team management app Homebase, discusses the launch of his business and the findings from his company's small business fulfillment survey.

By Dan Bova