Jon Taffer: 'This Is How to Make Your Customers Feel Safe and Coming Back for More' The 'Bar Rescue' customer service guru explains what you need to do to make your customers comfortable.

By Dan Bova

If you have a hospitality business, you know the vital importance of customer and employee safety as we battle our way back to normal through the pandemic. And what matters just as much as the safety measures and protocols you have in place, says Jon Taffer, host and executive producer of Bar Rescue, is that your customers see your work. "Create real transparency in all of your Covid-safety efforts," he explains. "That builds trust, and trust only comes when you can see things with your own eyes. That's why transparency is so critical."

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Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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