📺 Stream EntrepreneurTV for Free 📺

How This Woman Built a 40-Year Career in the Tech Industry Cindi Grace, VP of Global Marketing and Communications for Western Digital, talks about the evolution of the multi-billion-dollar technology firm and the importance of a work culture that is accepting of mistakes.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

With employee turnover rates at an all-time high, there are few technology executives who have been with their firms for a decade, let alone four decades. Cindi Grace, VP of Global Marketing and Communications for Western Digital, discusses the changes in the technology industry she has seen over her lengthy career, and how her approach to making mistakes has helped her to thrive.

Cindi and host David Meltzer discuss the evolution of diversity in the tech industry and the leadership qualities that have helped Cindi and Western Digital thrive. They also cover how to persevere through obstacles, barriers, and glass ceilings in order to achieve for yourself and inspire others.

Related: The Keys to Winning and Learning With Football Coach Herm Edwards

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year

Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.

Business Solutions

Lock in Microsoft Office 2021 for Only $50 This Week

Set yourself or a team member up with a reliable suite of office programs.

Franchise

From Pups to Profits — These Are The Top Pet Franchises For 2024

From dog training to traditional grooming to swanky pet spas, explore the highest-ranking pet franchise opportunities and tap into the thriving pet industry.

Real Estate

Buying and Selling Tips From a Guy Who Has Helped People Flip Over $100 Million in Real Estate

Jerry Norton, founder of Flipping Mastery, shares the real estate investment techniques he teaches and the personal passions that have fueled his success.

Living

Amazon, Apple Employees Share a Surging Workplace Complaint That Can Overshadow Even the Biggest Salaries

A new analysis gives insight into the employee experience at some of the largest companies in the U.S.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.