Benji Coetzee Never Worked In Logistics, Find Out How She Launched Empty Trips A Successful Logistics Marketplace Benji Coetzee invented a thriving logistics platform using her knowledge of supply and demand and an excel spreadsheet.
By Daniel Newman •
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Benji Coetzee is the founder and CEO of EmptyTrips.com, an online trip exchange programme using smart technology to match and connect spare capacity on trucks, trains, planes or ships. She bootstrapped her business, but at some point, needed more runway. You can see her strategy that allowed her to raise the capital she needed to break even and turn a profit.
