Infographic: How This Brand's Diversified Offerings Paved Way For its INR 1900Cr IPO Today, Cello has a presence in three product categories: consumer houseware, writing instruments, and stationery and moulded furniture and allied products
By Paromita Gupta •
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On October 30, Cello World opened the doors for its INR 1,900 crore IPO. The Indian consumer products company was founded by G.D. Rathod in 1962 as a humble factory. This milestone owes its success to the company's way of diversifying its offerings to the Indian market. Today, it has a presence in three product categories: consumer houseware, writing instruments, and stationery and moulded furniture and allied products.
