📺 Stream EntrepreneurTV for Free 📺

Our 'Rolling Recession' Is the Latest Economic Meme — But What Does It Actually Mean? We may not be in for a "hard" or "soft" landing.

By Amanda Breen

entrepreneur daily
Khanchit Khirisutchalual | Getty Images

When the economy takes a turn for the worse, we generally consider the landing "hard" or "soft" — in other words, we expect a quick catastrophe with millions of jobs lost or a gradual slowdown as inflation stalls.

But neither of those scenarios quite captures what's going on in the U.S. today. Instead, we're in what some people are calling a "rolling recession," a hybrid of sorts where industries contract on an alternating basis and the job market remains steady, Bloomberg reported.

Related: Are We Headed for a Recession? It's Complicated.

Despite mass tech layoffs dominating headlines since the end of last year, the job market as a whole has held firm with low unemployment and relatively fast-rising wages, per CNBC. What's more, 517,000 jobs were added in January alone, according to a report from the U.S. Bureau of Labor Statistics.

Although a "rolling recession" might not explain all of the economic ups and downs, it tracks with the pattern of various industry contractions.

Housing was first amid rapidly rising interest rates; manufacturing followed as demands for goods shrank and services grew; and now tech, which saw more than 97,000 job cuts since the end of 2022, is taking the hit, per Bloomberg.

Related: Worried About a Recession? Do This to Prepare Your Company.

But this isn't the first time we've been in a "rolling recession." Veteran financial market analyst Ed Yardeni told the outlet he remembers using the term in the mid-1980s during a collapse in energy prices and turmoil in commercial real estate, and 2016 saw another soft patch as well.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.