Pidilite Ventures Invests INR 5 Cr in Wify to Boost Home Improvement Services The funding will accelerate Wify's growth, enabling enhancements to its technology, expansion of services, and strengthening of its market position in the home improvement and maintenance sector.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

[L-R] Deepanshu Goel & Vikram Sharma, Co-founders of Wify

Pidilite Ventures, a subsidiary of Pidilite Industries Limited, has announced an investment of INR 5 crore in Wify (Installco Wify Technology Private Limited), a leading platform for home improvement and maintenance services.

This pre-Series A funding round was led by Capria and Mount Judi Ventures, with additional participation from Blume Ventures.

The funds from this round will accelerate Wify's growth, allowing the company to enhance its technology stack, expand services, and solidify its market position.

Earlier, in July, Wify raised INR 25 crore in a pre-Series A round led by Mount Judi Ventures and Capria Ventures.

Commenting on the investment, Vikram Sharma, Co-founder of Wify, stated, "This investment will boost our mission to contribute to the #ViksitBharat vision by empowering tradesmen in the home improvement industry while serving both brands and households. We are excited to leverage Pidilite's expertise in this sector."

Wify, founded in 2019 by Vikram Sharma and Deepanshu Goel, is a full-stack B2B2C platform offering installation and maintenance services for consumer durables.

The company serves both local and global brands such as IKEA, Godrej, Amazon, and Panasonic, among others.

With over 3,000 technicians on its platform, Wify operates in more than 80 cities across India, catering to home improvement retailers, e-commerce companies, and interior design services.

Sanket Parekh, Director at Pidilite Ventures, emphasised the alignment of this investment with Pidilite's strategic focus. He remarked, "India's home improvement sector is growing rapidly and offers substantial potential. We are pleased to back Wify, whose innovative approach to home improvement services will greatly benefit customers."

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's xAI Claims Its New Grok 3 AI Is Better Than ChatGPT and DeepSeek: 'Seeing the Beginnings of Creativity'

xAI debuted the new AI on Monday, claiming it has 10 times the computational power of Grok 2.

News and Trends

5 Things to Know About Zomato's Nugget AI

With the Indian conversational AI market projected to grow from USD 274.5 million in 2022 to USD 1.03 billion by 2029 at a CAGR of 24.58%, Zomato's entry into this space aligns with broader industry trends

Business Solutions

Get a Lifetime of Powerful PDF Tools That Won't Give You a PDF Headache

Banish frustrating PDF issues forever and just breeze through all of the old problems with editing, formatting, converting, annotating and more.

News and Trends

Gen Z Leveraging Fintech to Fuel Aspirations, 2025 to Have Increased Demand for Capital: Report

Borrowing patterns last year are also poised to influence habits in 2025, with Gen Z increasingly using lending solutions such as mPokket, Slice, and the like.

Technology

GCCs Hold Immense Potential for Tredence in the India Market: CTO

Tredence has raised a total of USD 205 million till date – USD 30 million in Series A (2020) followed by USD 175 million in Series B (2022)