📺 Stream EntrepreneurTV for Free 📺

Refrigerated Protein Bar Company Perfect Snacks Acquired by a Multibillion-Dollar Food Giant Financial terms for the deal were not disclosed, but its sibling founders will remain to lead the company.

By Stephen J. Bronner

entrepreneur daily
Perfect Bar

Fourteen years ago, two of the 13 Keith siblings, Bill and Leigh (then 22 and 19) adapted their father's recipe for a refrigerated protein bar and created Perfect Snacks, a business that generated approximately $70 million in net revenue last year.

Now, the company that popularized refrigerated protein bars has been acquired by food giant Mondelēz International, owners of the Oreo, Cadbury, Milka, belVita and Tate's brands. Financial terms were not disclosed. The company said its net revenues in 2018 were approximately $26 billion.

Image credit: Perfect Bar

"We believe Mondelēz International's purpose, to "empower people to snack right,' aligns very well with why we started this brand and this business," said Bill Keith, co-founder and CEO of Perfect Snacks, in a press release.

Related: These Siblings Started a Refrigerated Protein Bar Company to Support Their Large Family, and Now Their Products Are Sold in 20,000 Stores

The press release said that refrigerated well-being snacks category generates around $7 billion in the U.S. and has been growing at around 8 percent a year over the past three years, so it's no wonder Mondelēz acquired Perfect Snacks.

"Well-being snacks in general, and refrigerated well-being snacks in particular, are a fast-growing segment," Glen Walter, executive vice President and president, North America, for Mondelēz International, said in the release, "and we look forward to working with and supporting the Keith family to help accelerate this brand's great momentum."

Perfect Snacks will maintain its independence under the deal, with Bill and Leigh, along with siblings Charisse, staying in their positions and retain a minority equity interest in the company. Mondelēz expects to expand the brand's distribution and fuel future innovation.

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Logan Paul's Energy Drink Company Accused of 'Forever Chemicals,' Excessive Caffeine in Class-Action Lawsuits

Prime Hydration is facing two class-action lawsuits. Paul says the suits are "absolute bull."

Living

This Set of Chef's Knives Is Nearly $300 Off

Secure a set of cutting-edge blades with an elegant gift box at a discount.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Living

Elevate Eating for Your Pet with This Discounted Feeder Bowl Set

Chow Down is made of sturdy material that's well designed to for any home or office.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.